The internet has made a lot of things possible. The world has become a global village linked by the power of the internet. Information is spread so fast, you can get news online as soon as it happens.
I am making this post for people in Africa who wants to take advantage of the digital economy. You can sell anything online and reach a wide range of consumers.
Things that will most likely sell are handmade goods, artisan arts and craft, packaged food, Shea butter just to name a few. If you make these products great but if you don't you can buy them at a fairly good price from the artist who makes them
To start off, you will need very good pictures of the products you want to sell. Any good phone can take very good pictures. Get your friends and family to model for you. Take the pictures at a very good location with a good background. When I had my online fashion shop from Ghana, I had a photographer friend take pictures at Aburi Gardens, its a beautiful scenery and made the clothing stand out.
When you have your pictures start posting them on social media. Start with your personal page and then create Facebook and Instagram pages to show what you have to offer. Post daily and consistently. The more you post, the more the visibility of you page grows. The mistake most folks make is, post for a day and leave the page abandoned for over a month. Your business will not get far. Be consistent with it.
You can sell online even when you have a full-time job.
Be engaged on your pages. Use all the relevant hashtags. Instagram allows you 30 hashtags to use per post. Use them effectively. Answer and comment to any inquiries from followers.
Once your social media pages are created, you can take it a step further and start selling on online global markets. Example of those are Ebay and Etsy. These two platforms allows you to sell from any part of the world. You need an email address to create an account and also paypal account.
Paypal is not available in Ghana but you can ask friends and family who live abroad to create a PayPal for you and you can use that.
When you get an order, shipping out of Ghana is not an issue. Ghana Post is available but the only downside is that your customers in UK or USA have to wait up to a month to receive products.
It is discouraging but don't let that stop you from starting your business.
DHL is also available option more costly but items can reach your customer within 5 business days.
There are so many things you can do to be part of the digital economy. Facebook and instagram is fun but try to use them to your advantage and make money with your internet data.